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Angela
Plohman
How
do you get the general public to notice net art? Create an unauthorized,
pseudo-copy of a major museum web site, host an exhibition of net art
there, and convince people that a major art institution is showing an
interest.
Artist Arthur X. Doyle, self-proclaimed 'Director of Virtual
Curating' at the Irish Museum of Modern Art (IMMA), has essentially
created a duplicate of the museum site and offered a space to both Irish
and international digital artists to show their work. Doyle registered
irishmuseumofmodernart.com as the domain (in the same spirit as artist
Miltos Manetas recently registered the strangely unclaimed
Whitneybiennial.com) and explains that "we felt as Ireland is a country
where almost half the population work in high tech and computer
industries, that it would be appropriate that the biggest art institution
in the country should engage in some way with new media art. As they were
unaware of what new media art is, we did it for them." For his first (and
maybe only) endeavour, he recently launched the net art exhibition 'The
Open Museum'.
In
November 2001, Doyle published a call for net artworks on the Rhizome list
serve. His idea was to present the bigger picture, to give an overview of
what artists around the world are doing with the medium. Because artists
are naturally eager to participate in a major exhibition of net art in an
established museum, the result is that 160 works from 160 artists are
accessible via Doyle's web site. He explains that "we decided to go with
the uncurated model because we felt it most closely reflected the way the
net art scene operates and that a hierarchical system of curation would be
inappropriate. Probably the term uncurated is the wrong one to use it may
be better to say that the exhibition was in fact curated by the net.art
community."
The
sparsely designed home page features a list of links to artworks that
range from first time experiments with the medium to pieces by net art
pioneers. The order in which the works appear on the page is the order in
which the works were submitted, an order that will diplomatically change
throughout the course of the exhibition. As well, a 'randomizer' is
available that will allow curious (and brave) individuals to have a
program determine which net artwork they will visit next. And notably,
Doyle set up a message board for a discussion of the concept of the
exhibition, where both the curator and visitors can read and respond to
feedback.
While
it would be simple to dismiss the show as a stunt, the fact is that this
exhibition is one of the most thorough online exhibitions out there at the
moment. By presenting a large selection online, by using the clout of the
museum, and by leaving the context up to the artists, Doyle has indeed
succeeded in offering a window into what net artists already know -- that
there is a lot of work out there. Now the real question is, how many of
these works are worth looking at? With no curatorial organization or
selection process, it is inevitable that quality will differ greatly from
one piece to another. Not only that, there is no real context given for
the works, no traditional explanatory text. But Doyle states that he
doesn't "believe that a museum curating a net.art show could imbue the
exhibition with more significance then this method. The track record of
museum curated net.art exhibitions and commissions is at best mixed."
Indeed. So alternatively, the idea is to let the
general public explore on their own and discover things in their own way,
giving meaning in their own manner, and generating the context for
themselves. The intention is to present a portal for these works. Whether
visitors fall upon Mouchettešs 'Suicide Kit for X-mas' project and gasp,
or silently contemplate Pat Binder's 'Voices From Ravensbrueck', or become
inexplicably amused by the 'Portrait of the Artist as a Home Page', at
least they will be taking the time to experience net art. And that is an
accomplishment that not many major museums can boast.
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